never get out of the boat - Latest Comments

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Re: saving the world (or, can brands really be altruistic?) WDIAGW revisited

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Re: lessons in social marketing from the situationist international

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Re: forget about SEO

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Re: insight lesson from david bowie

Janelle — Sun, 20 Jan 2019 10:09:39 -0000

This quote is fake. It's from a fake interview posted by a satirical news site.
http://fmobserver.com/fmos-...

Re: engagement

Shanghai61 — Wed, 14 Feb 2018 20:16:43 -0000

You're absolutely right. People engage with the content of a medium, not the medium itself. But try telling that to a media planner ...

Re: supernormal stimulus

Frank Kowalski — Wed, 13 Dec 2017 06:32:35 -0000

It sounds interesting but falls flat on oversimplification of humans. Humans are social and are capable of rational reasoning. One month ago I quit consuming sugar after I had read an article about dangers of empty calories. Before that I have never even considered quitting my favourite daily meals cookies, chocolate and pastel de nata pastries. My change was triggered by one single article; rationality has directly affected my consumption choices.

Obviously, we can not make any meaningful deductions from only one sample. However, the US soda drinks market has been in decline for 20 years now. People are getting health conscious and are going back to coffee. But why people are making those decisions then? Has Coke lost its sweetness?

Re: aberrant salience meets rosser reeves uptown

David A. Shiang (wii.fm) — Sun, 08 Oct 2017 05:55:57 -0000

Hello Mr. Pritchard,

Unfortunately, you completely misquote Rosser Reeves in your article. He was not engaged in purely attitudinal analysis. He was comparing attitudes and awareness with actual purchasing behavior. Have you actually read his book, or are you relying on second-hand information? If the former, it reminds me of what an American friend of mine told people when we studied at L'ESSEC, "I read French but I don't understand it."

Regards,

David

Re: social media marketing doesn't work

Robin Milford — Tue, 29 Aug 2017 02:17:51 -0000

Growing a business by using the strategy of social media marketing is not an easy job. But if you can do it once the reward is real-including high brand visibility and sales.

Re: it’s like that, and that’s the way it is.

Susan McWhirr — Fri, 20 Jan 2017 08:36:52 -0000

It ain't necessarily so...
Worth reading: http://www.bloomsbury.com/u...

Re: AR as the 8th of the mass media?

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Re: selling the digital economy

Rick Mandler — Fri, 18 Nov 2016 16:19:22 -0000

PLEASE! More on this! "(That data-driven targeting is increasingly, and unquestioningly, assumed and accepted as inherently good is fascinating, but a topic for another time)."

Re: can brands really be altruistic?

servantofchaos — Sat, 30 Apr 2016 21:14:38 -0000

Competitive altruism. I like the sound of that.

Re: virtue signalling

Charles Edward Frith — Wed, 02 Dec 2015 01:36:24 -0000

Problem reaction solution.

Re: digital advertising. where did it all go wrong?

eaon pritchard — Mon, 14 Sep 2015 23:44:54 -0000

Interesting. Will have to have a closer look. Cheers. Hope all is well in London town.

Re: digital advertising. where did it all go wrong?

anjali28 — Fri, 11 Sep 2015 12:09:54 -0000

Great post Eaon. With regard to this bit, isn't the Guardian/CNN/FT/Reuters/Economist-led Pangaea alliance an answer to this? http://pangaeaalliance.com/ "A model in which the high quality sites, with high quality audience do their own deals with high quality brand advertisers, extracting (at least) the highest quality parts of their available inventory from the programmatic space might be a start."

Re: I see you baby...shakin' that ass #signal

eaon pritchard — Sun, 30 Aug 2015 06:30:16 -0000

cheers Peter,
Will do.

Re: I see you baby...shakin' that ass #signal

Peter Cook — Sat, 29 Aug 2015 03:33:42 -0000

Well worth posting on The Music of Business group - I see important parallels Eaon

Re: aberrant salience meets rosser reeves uptown

eaon pritchard — Fri, 22 May 2015 18:00:42 -0000

Yes. We mean the same thing, My choice of words was clumsy. I'll rewrite that bit.

Re: aberrant salience meets rosser reeves uptown

LeShann — Fri, 22 May 2015 03:52:20 -0000

"its effectiveness as a branding vehicle depends of how easily it is for those who view or interact will remember which brand it was."

I'm not convinced (I should say I've seen conflicting evidence that) attribution is a requirement for an advertisement to influence a brand's salience. The only way to test, I'd imagine, would be to test the salience points that the ad was meant to influence (eg see if the brand comes to mind when thinking of these salience points, regardless of whether you remember which brand that ad was for). The second aspect would probably be to check the likelihood of this salience point to trigger something at a moment of category consumption. But overall attribution seems to be less relevant than we originally thought, in great part because of what describes Les Binet in his article.

Re: the brains of millennials are (not) being rewired by the internet

eaon pritchard — Tue, 05 May 2015 20:25:03 -0000

I've been led to believe that Jung's theory is more along the lines of philosophical musing but I'm doing my best to learn ;)
Will check out your book recco.
Nice to hear from you E