DISQUS

never get out of the boat: daydream believer

  • mediaczar · 3 months ago
    Nope. I think things like the law of diminishing returns play strongly here.
  • eaon pritchard · 3 months ago
    not sure what you mean?
  • mediaczar · 3 months ago
    Sorry - wasn't v. clear. Also, haven't really thought through.

    What I meant was something like this:

    The more money I throw at advertising, the more my sales increase, until the point at which we reach saturation, at which they plateau.

    Throwing money at other touchpoints may (a) have less impact than the heroin-hit of TVCs and (b) plateau faster in terms of impact.

    --

    As I say, haven't really given it enough thought, and can't cite cases, but I suspect that this may be the truth, and (more to the point) suspect that this is how budget-holders think
  • eaon pritchard · 3 months ago
    don't disagree that thats how budget holders often think.
    Not sure that anything delivers value by simply throwing money at it ;)
    cheers.
  • al_pritchard · 3 months ago
    Isn't it possible that the reason internet reviews, word of mouth recommendations and the like are so influential in the final decision because they are not part of yer actual marketing drive? Once it's clear that you advertising types have infiltrated the areas that people once thought were a safe haven then their influence will be diminished, no?
  • eaon pritchard · 3 months ago
    yes, but adding value to a situation is not the same as intrusion. Something like Virgin mobile's V-Festival 'festival buddy' phone app being one recent example. Useful and potentially something worth talking about and sharing (assuming it wasn't crap, of course)
  • al_pritchard · 3 months ago
    Perhaps you should comission some research on the subject? I can recommend an excellent agency.

    Not the fucking cowboys I work for, like.