never get out of the boat - Latest Comments in daydream believer

Re: daydream believer

al_pritchard — Thu, 17 Sep 2009 09:06:20 -0000

Perhaps you should comission some research on the subject? I can recommend an excellent agency.

Not the fucking cowboys I work for, like.

Re: daydream believer

eaon pritchard — Thu, 17 Sep 2009 08:03:56 -0000

don't disagree that thats how budget holders often think.
Not sure that anything delivers value by simply throwing money at it ;)
cheers.

Re: daydream believer

eaon pritchard — Thu, 17 Sep 2009 08:01:26 -0000

yes, but adding value to a situation is not the same as intrusion. Something like Virgin mobile's V-Festival 'festival buddy' phone app being one recent example. Useful and potentially something worth talking about and sharing (assuming it wasn't crap, of course)

Re: daydream believer

al_pritchard — Thu, 17 Sep 2009 07:07:23 -0000

Isn't it possible that the reason internet reviews, word of mouth recommendations and the like are so influential in the final decision because they are not part of yer actual marketing drive? Once it's clear that you advertising types have infiltrated the areas that people once thought were a safe haven then their influence will be diminished, no?

Re: daydream believer

mediaczar — Thu, 17 Sep 2009 04:50:25 -0000

Sorry - wasn't v. clear. Also, haven't really thought through.

What I meant was something like this:

The more money I throw at advertising, the more my sales increase, until the point at which we reach saturation, at which they plateau.

Throwing money at other touchpoints may (a) have less impact than the heroin-hit of TVCs and (b) plateau faster in terms of impact.

As I say, haven't really given it enough thought, and can't cite cases, but I suspect that this may be the truth, and (more to the point) suspect that this is how budget-holders think

Re: daydream believer

eaon pritchard — Thu, 17 Sep 2009 04:20:06 -0000

not sure what you mean?

Re: daydream believer

mediaczar — Thu, 17 Sep 2009 04:15:33 -0000

Nope. I think things like the law of diminishing returns play strongly here.