http://eaonp.disqus.com/Advertising and marketingenWed, 23 Jul 2008 09:15:33 -0000http://eaonpritchard.blogspot.com/2008/07/have-tivo-and-amazon-unearthed-holy.html#comment-975615<p>@david I was over there in March to see TiVO and Directv. They are both up to all sorts in the areas you mention that puts the UK's Sky and to an extent Virgin in the shade. Directv in particular get the 3 screens idea totally and TiVO is just so slick.<br>Product placement is the logical replacement for advertising, I guess this thing potentially monetises the placement, next level etc.</p>eaon pritchardWed, 23 Jul 2008 09:15:33 -0000http://eaonpritchard.blogspot.com/2008/07/have-tivo-and-amazon-unearthed-holy.html#comment-975424<p>that is interesting. I'm trying to imagine a world in which all tv is consumed on demand. I guess this is a replacement for advertising? Is there another stage in which you get to download provided you watch an advert (and use some clever profile and social stuff to make sure that ad is one you will value)?</p>david cushmanWed, 23 Jul 2008 08:48:32 -0000