DISQUS

never get out of the boat: post-messaging: value creation versus value subtraction

  • Chris · 1 year ago
    Does make me think this one.

    I agree with "personalisation, relevance" wholeheartedly. One look at Google (if logged in with a Google account) tells us how they have personalisation at the heart of their goals, including YOU adapting your own rankings, and delivered ads as a result of your continually narrowing profile, based on what you choose, of course.

    But "transparency, authenticity, humanity" I'm not totally seeing how you are deriving that, not yet anyway. I know it is fashionable to talk about transparency and authenticity but I need your help in convincing me how that will be important to Joe average on their Sky + box.
  • eaon pritchard · 1 year ago
    cheers mate, i guess I mean the 'network' increasingly enforces transparency and authenticity - it's becoming harder for those who try to pull the wool over our eyes or hide from their own indiscretions. theres umpteen examples of unscrupulous activity being uncovered by motivated individuals. like the government for example - i think you'll be with me on that one :) Its always happened just happens faster now.
    humanity, well while corporations and brands are trying to automate stuff - like responding - we as humans are desperately seeking real time human interaction with real people sort of thing.
  • Chris · 1 year ago
    OK, I see where you are coming from now, thanks chap.

    Remains to be seen if it is a political phase (blame culture) that will pass, I don't know.

    Look at Zimbabwe or China, you can pull the wool easily, and still crack on.
  • dvaid cushman · 1 year ago
    Nice post dude. exploit is another word that needs damping out!
  • eaon pritchard · 1 year ago
    cheers fella